Raymond James welcomes new $213 million program with Addition Financial Credit Union
ST. PETERSBURG, Fla. – Raymond James announced today that Addition Financial Credit Union (AFCU) has selected its Financial Institutions Division (FID) to support the credit union’s investment program, Addition Financial Wealth Management (AFWM), according to Stephen Kruchten, president of FID. Through this new alignment, AFWM will provide clients with comprehensive wealth management services through Raymond James Financial Services.
Based in Lake Mary, Florida, AFWM was previously affiliated with TruStage Financial Group. It will be led by financial advisor Jay Williams, who manages approximately $213 million in client assets and previously spent more than 16 years at Truist.
“Addition Financial has built a strong reputation for serving its members with integrity and a long-term mindset,” said Jon DeMayo, vice president of business development at FID. “We are proud to support Jay and the team as they grow the investment program with access to the resources, technology and advisory capabilities of Raymond James – all while preserving the personalized service their members value.”
“By working with Raymond James, we can help members build strong financial futures through easy-to-use digital tools while providing access to knowledgeable financial advisors who can guide them through important financial decisions,” said Kevin Miller, president and CEO of AFCU. “Whether a member is planning for retirement, growing investments or preparing for a major life milestone, this alignment helps ensure they have the resources and personalized guidance they need.”
About the Financial Institutions Division
The Financial Institutions Division was established by Raymond James in 1987 to provide banks and credit unions with an alternative to traditional third-party investment providers. Raymond James provides full-service securities brokerage and advisory services to financial institutions seeking to compete with the largest banks and securities firms in the country. In addition to a full complement of investment products and services, Raymond James has the ability to deliver investment banking, public finance, research, self-clearing capabilities and wealth management services to both individuals and institutions.
About Raymond James Financial Services
Raymond James Financial Services, Inc. (RJFS), member FINRA/SIPC, is a financial services firm supporting independent financial advisors nationwide. Since 1974, RJFS provides a wide range of investment and wealth planning-related services through its affiliate, Raymond James & Associates, Inc., member New York Stock Exchange/SIPC. Both firms are wholly owned subsidiaries of Raymond James Financial, Inc. (NYSE-RJF), one of the nation’s premier diversified financial services companies with financial advisors throughout the United States, Canada and overseas. Total client assets are approximately $1.80 trillion as of Jan. 31, 2026. Additional information is available at raymondjames.com.
About Addition Financial Credit Union
Addition Financial Credit Union is a trusted financial partner dedicated to helping members achieve their goals through better banking and financial education. Founded in 1937 and headquartered in Lake Mary, Florida, Addition Financial is a not-for-profit, member-owned cooperative with more than $3.8 billion in assets and over 256,000 members. With 37 full-service branches, 12 student-run high school branches, and a presence across 42 counties in Florida and Georgia, Addition Financial offers competitive rates, lower fees, and personalized service to meet the needs of its growing membership. Addition Financial is the Official Financial Institution of the UCF Knights and holds the naming rights to the Addition Financial Arena on the University of Central Florida campus. Recognized by both Newsweek and Forbes as one of the “Best Credit Unions” in 2025, Addition Financial continues to expand its impact in the communities it serves. Learn more at AdditionFi.com.
Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC, and are not insured by credit union insurance, the NCUA or any other government agency, are not deposits or obligations of the credit union, are not guaranteed by the credit union, and are subject to risks, including the possible loss of principal. Addition Financial Credit Union and Addition Financial Wealth Management are not registered broker/dealers and are independent of Raymond James Financial Services, Inc. Investment Advisory services offered through Raymond James Financial Services Advisors, Inc.